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Stay, taste and explore Paso Robles with us!

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Welcome to Paso Robles

Paso Robles has become one of California’s best kept secrets -- but not for long. We welcome you to explore the endless local experiences that Paso Robles has to offer. 

 

  • Choose from nearly 250  tasting rooms to sip on locally-grown and award-winning wines. 

 

  • Get a taste of Paso Robles’ abundant agricultural environment with farm-to-table crafted meals. 

 

  • Stroll through historic downtown and shop at locally owned boutiques for one-of-a-kind pieces you’ll love. 

 

  • Relax within green and golden hills and the lush vineyards at an authentic wine-country stay.

 

There is something for everyone here in Paso Robles, and we, as leaders of Central Coast tourism, are here to help you enjoy it.

 

 

Need help planning your visit? Check out our directory and list of events to get ideas and start planning!

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When In Paso Robles & Templeton

Visitor Blog

The insider's guide to visiting Paso authentically.

Mother's Day blog

Celebrate Mother’s Day in Paso

This weekend is the perfect time to celebrate the wonderful women in your life.

Whether you have a close relationship with your mom, you have recently reconnected, you have an amazing friendship with your spouse’s mother, you have lost your mom, or if you have recently become a mother… be sure to treat the mother in your life to a special day or honor her in a special way!

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Jeff blog

Meet the Team: Jeff

Born and raised in Paso Robles, Jeff provides an immense care and understanding of our town’s rich history and our community’s home-town pride. With professional excellence and deep connection to our locals, Jeff is our membership extraordinaire.

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women's history month blog header

Honoring Our Roblan Business Women

We love to celebrate the Women of Paso Robles. Going back generations, Paso Robles women have been true pioneers and the heart of our town. From the leaders of the tourism industry to groundbreaking wine makers to the cattlewomen and the caretakers, we’re proud to be among you.

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Firestone Walker Invitational Beer Fest

Join us and more than 60 of our brewery friends as the Firestone Walker Invitational Beer Fest returns to Paso Robles on May 31, 2025!

The Firestone Walker Invitational Beer Fest was born from a dream of creating a world-class festival featuring some of the best brewers in the world. This is a day to set the sales pitches aside and simply share our beers and stories with passionate craft drinkers. It’s all about the brewers, their beers, good music, and folks who care.

The Firestone Walker Invitational Beer Fest benefits the nonprofit Paso Robles Pioneer Day, a beloved community organization since 1931.

Tickets will be available early 2025. Check their website for more information: https://www.firestonewalker.com/event/firestone-walker-invitational-beer-festival/

Paso Wine Fest

For over 40 years, Paso Wine Fest has been the marquee showcase for Paso Robles wine. Join in the four-day celebration, May 15-18, 2025!

Experience 100+ wineries, live entertainment, artisans, winemakers, distilled spirits, VIP exclusives, and elevated brand experiences at the Saturday, May 17 Grand Tasting. Continue your Paso Wine experience at 100+ individual winery events throughout the weekend.

Find out more at https://pasowine.com/winefest/

Upcoming Events

All Events Calendar

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