Run your business like a boss.
This section describes how to hire employees, devise a marketing strategy, and how to grow your business via networking.
1. Hire Employees
An employee is defined as “every person that is engaged in the operation or conduct of any business in Paso Robles, whether as the owner, member of the owner’s family, partner, associate, agent, manager, and every person employed or working in such business, whether full-time, part-time, permanent, or temporary, for a wage, salary, commission, or room and board”.
Each employee must complete Form I-9 and Form W-4 on or before their first day of employment. irs.gov
Need assistance hiring employees? A couple resources include Eckerd Connects in Paso Robles, which offers paid work experience, and The San Luis Obispo County Workforce Development Board: sloworkforce.com
2. Marketing
Marketing is everything you can do to build a relationship between your company and your customers. It is the process by which a product or service is introduced and promoted to potential customers and sustaining relationships over time. Once you’ve devised a plan, you will need to develop a strategy for creating and distributing content (e.g. text, images, videos) that inform your customers about what you’re selling and how they can buy it. Messaging is a term to describe who you are and why you exist as a company. A well-crafted message will highlight your unique benefits, target a specific audience, and support your mission.
Website
A central online location for your products or services. It gives customers a place to go to access information about your company, and how to purchase your products and services.
Social Media
Digital channels to communicate with your customers. Social media offers platforms for storytelling, promotion, building your reputation, and creating a dialog with your customers that strengthen your relationship. Popular social media platforms include: Facebook, Instagram, Twitter, and YouTube.
Design and Print Materials
Physical artifacts like posters, flyers, banners, pamphlets, and other things that inform customers.
3. Networking
Networking is all about getting to know people, making connections, and developing relationships. Showing up to events and becoming an active part of the community helps to spread the word about who you are and what your business can offer. Going to local meet-ups gives you an opportunity to interact with professionals and enthusiasts in your industry face-to-face.
The Paso Robles Chamber of Commerce
The Chamber offers opportunities for networking through various events and committees. In addition to member discounts, we offer marketing and promotion opportunities and publications and materials to keep you informed. For a more detailed list, visit the member benefits page. For information on membership pricing contact the Chamber by emailing membership@pasorobleschamber.com.